Martin Hobratschk is a Guru with Cloud Tech Gurus and founder and principal of Cognita Knowledge Management, a knowledge management consultancy for contact centers he launched in 2024. He spent over two decades in customer and technical support contact center operations at Google/Nest, Apple, and IBM — starting on the frontline and going on to lead global KM strategy across the Americas, Europe, and APAC. He's a Certified Knowledge Manager through the KM Institute and KCS v6 Foundations certified, and the author of MVP KB: A Practical Guide to Customer Service Knowledge Management. He writes the Cognita Journal. A former daily newspaper reporter and UT Austin graduate, based in Austin.
