Jim Iyoob is President of ETS Labs and Chief Revenue Officer at Etech Global Services, a Solution Provider in the Cloud Tech Gurus Marketplace. Etech is a global BPO operating seven contact centers across the United States, India, and Jamaica for Fortune 500 clients across multiple verticals. Jim has spent more than 35 years inside contact centers — running operations rather than advising from a distance — with depth across inbound, outbound, chat, analytics, AI, and social media. He's co-authored five books on customer experience and AI and contributed to Contact Center Pipeline, Connections Magazine, CIO Review, and CMSWire. ICMI Top 25 Thought Leader and CX Hall of Fame inductee. Based in San Antonio.